48 hours to enhance the McDonald's digital restaurant experience
Do you have an application idea that could revolutionize the digital restaurant experience?
Think of all the steps in the customer’s experience: going to a restaurant, ordering, paying, waiting, eating, leaving... and coming back! From here, there are many ways to enhance or ease one or several aspects of the restaurant experience!
In store experience, gamification, customer loyalty, entertainment, content distribution and consumption are just a few of the categories available for improving the restaurant experience.
100% of the code created belongs to the participants and you will work in teams over the weekend to create your joint concepts.
Looking forward to seeing you there – remember to bring your pyjamas and your sleeping bag - it is a 48 hour event!
£7,500 in prizes
First Grand Prize Winner
The best application developed during this hackathon will win £5000 cash.
Second Prize Winner
The second best application developed during this hackathon will win £2000 cash.
Third Prize Winner
The third best application developed during this hackathon will win £500 cash.
Submitting to this hackathon could earn you:
If you are a developer, designer, startup-er, student or just passionate about new technology, register to come and be a part of reinventing the restaurant digital experience in just 48 hours. Capacity is limited and subject to eligibility. By registering for the event you agree to the Official Rules. Anyone working for McDonald’s or its agencies are not allowed to participate. If you work for a competitor, we reserve the right to decline your attendance at the event.
People under 18 are not allowed to participate.
Your app must enhance McDonald's digital restaurant experience.
Will be Announced
Deliver a simple, complete user experience without any bugs.
Develop a clear and user-friendly user interface with good navigation.
Think outside the box to come up with something new and creative.
Your project must respond to a real need, be marketable and exploitable in the real world.